A great looking, easy to use website is perhaps the core of any successful online marketing strategy. All businesses, whether they are large or small, can benefit from having a solid web presence. One of the easiest ways to create and manage a website without a lot of developmental expenses is to use WordPress – an open source software application that currently powers 25% of the world’s websites! In this article, we will discuss the top 3 reasons for why you need a wordpress designer to take your online marketing efforts to the next level.
1. It’s cost-effective
The number one reason for you to hire a wordpress designer is that your web development costs will dramatically come down. Through wordpress, you can create almost any type of website for almost any purpose, at a fraction of the cost. Traditionally, if you had wanted to get any feature on your website, you would have had to hire an agency or a web developer to develop a code and implement it for your on your website. But with wordpress, you can get a wordpress design for your own website.
Additionally, with wordpress plugins, you can add more features. A wordpress plugin is a pre-programmed piece of software which can increase the functionality of an existing website, much like a smartphone app which adds more features to our phones. There’s a plugin for that. A good wordpress designer can guide on how you can efficiently get the right website for your needs, without paying a bomb for it. There’s no use reinventing the wheel when someone’s already done all the hard work!
2. A custom design is important
As wordpress is free and easy to use, chances are that the theme that you use on your business website is already being used by hundreds, maybe even thousands, of other site owners. As a business, you don’t want your brand to be a run-of-the-mill brand! You want something that unique and truly conveys your own brand persona online. For this reason, hiring a wordpress designer who can effectively translate that messaging online through a customized wordpress theme is the best way to achieve a great online brand.
A wordpress designer can either design something completely new or rework an existing template to ensure it stands out and is unique. Either way, you will get a website which can hold its own in a crowded marketplace!
3. Get control of your site
WordPress is quite user friendly so if you hire the right wordpress designer, you can get a website which will not require expensive developers on the payroll to manage it. You could learn to use wordpress yourself or hire a blogger, who will usually charge less to manage your wordpress based website for you. With plenty of free and paid plugins already available in the market, you can quickly add or remove features to your website! Need to integrate social media profiles or an email newsletter to your website?
Your website is how potential customers will connect with you on the internet so ensure that you have a great looking wordpress design that can wow all visitors!